The answer to this question is complicated and multi-faceted but we believe that the right approach for our health and the environment is to eat a predominantly plant-based diet and good quality organic, grass-fed meat that has not damaged the environment (for those that want it). We think The Soil Association sums it up neatly [...]

With a finite amount of land available to us in the world, we believe that it is vital that the right food is produced on the right land.     Not all land is suitable for growing crops. Our river meadows, for example, cannot be ploughed up and used for arable farming – they must remain [...]

People don’t realise that herbivorous animals (who are naturally raised on grassy pastures) cycle carbon and fertilise the soil, helping to increase biodiversity and environmental health.   When properly farmed, livestock actually inject life back into tired soils and reinvigorate it. They can also help tackle the huge loss of biodiversity now found on most [...]

It is true that all cows (including grass fed cows) do emit methane in their burps (which contributes to climate change).  However, it is our view that they have been unfairly blamed for the increase in methane levels around the world and replacing these fossil-fuel efficient animals that produce nutritious food with more fossil fuel [...]

Organic meat does tend to be more expensive than meat that is farmed conventionally but many people do not realise the true cost of non-organic food to people and the planet (for example due to the use of harmful chemicals in fertilisers and pesticides).   It is more expensive because production is lower and slower [...]

We recognise that this is not ideal and if a plant- based ‘plastic’ can be found, we would like to use it. However, our vacuum packs are very good for avoiding food waste allowing for efficient storage of the meat in fridges and freezers.

We have many sustainable and regenerative farming initiatives in progress, including developing our river meadows to create wetlands for wildlife, making annual hay cuts to improve grassland biodiversity and planting native shrubs, trees and hedges. Click here to find out more.

This is a fixed mindset which is stopping us coming up with solutions to the crisis in our soil health and biodiversity loss. It is also stopping us addressing the challenge of climate change in our agriculture.   Firstly, we have far more food than we need. At present, around a third of food produced [...]